A little about me...

I'm a creative and innovative Creative Director with 20 years' experience in agency/industry environments.

As a Creative Director I have the ability to not only create great work, but to create work that works great. Being on trend or making something look good is not always right or enough for a company. The creative needs to reflect the company's values and ideals as well as communicate the right message in the most engaging way possible. Managing, developing & progressing brands is just as important as creating them. 

One of my strongest assets is to view things from the consumers perspective. To create work with a strategy that will engage consumers and prompt them into a response. I have the ability to listen to the client, to really listen. To everything. Because somewhere deep in all those spreadsheets and research is not only the question, but a spark to the solution. 

I believe that good creative sells. If you do good creative work for good clients it will attract more good creative work from more good clients. After all, creativity is our weapon of choice to battle for consumer attention.  

On a personal level I love most things sport and film. I think that life is best served with experiences, not possessions... and that we're all in this together - so let's all get along and help each other.