Diet Coke – Put perfect on ice
Created to promote the launch of the Diet Coke 2019 campaign, ‘Put perfect on ice’. PPOI is a progression of the well-known ‘Diet Coke break’, increasing the relevance to today’s market by giving them a break from having to be different, unique or special. A break from the pressures of social media and the pressures that come with it.
The event was held in Westfield London for a week and has been nominated in the 2019 POPAI awards.
The Diet Coke Igloo
A place to get any from it all.
To let your hair down a little.
A place where you can just be yourself.
With no pressure.
And have a little fun… with a lot of balls.
